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Get Naked, Get Free: Blogging Toward Better Business February 21, 2006

Posted by Yvonne in Power of Dialogue, beginner blogger.
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I started reading Naked Conversations last Saturday after the TechCrunch5 event. I’d only met co-author Scoble less than 2 months ago and have been blogging unsteadily since then.

But I’m already recommending the book to CEOs and business owners I know because it does such a good job of clearly relating the possibility of blogging and the benefits of the porous membrane for businesses of all kinds. And I’m only half way through it.

But mostly I’m just relieved, really, to be reading writing that’s so fresh, straight, relevant and common sense.

These guys are real people, just sharing about what works: being in communication with people. And that includes dealing with all the squishiness of being human, working with humans, being in unpredictable and uncontrollable business environments, and being unpredictable and uncontrollable humans themselves. They present a refreshingly real conversation and invite everyone to jump in. And that’s completely doable. (more…)